Tuesday, March 6, 2012

MyBO success

With the help of social networking, President Obama, during his campaign, utilized his resources to create a website know as MyOB.com which was used as a political front for volunteers to donate and support his Democratic campaign. It allowed the community to learn of the registered voters who were undecided and support Obama by downloading and printing out leaflets which only strengthened his political campaign by far more than other candidates, who have utilized the same method, in the past. By giving the option for donations to support, Obama gathered up to $55 million in a single month. These achievements have shown to boost Obama's influence thru news media, as well as online content due to practical usage in today's society. By June, Obama's campaign accumulated up to $340 million due to the resources given by MyOB, organizing meetings, and allowing mobile tools and capacity along with donations and supporting users (up to 1 million user accounts). By organizing events to raise money such as fund raisers, this allowed Obama to be publicized across national news platforms and stations to have a stronger effect and influence on voters. By using social networks as a stepping stone, you can see (by viewing the chart in the article) that Obama became the most popular and most talked about candidate in the major networks such as Facebook, twitter, and MySpace. All these uses; donations, supported events, fund raisers, national publicity, news coverage, and most importantly, internet utilization and capability, Obama's campaign clearly outclassed many of the other candidates due to their lack of focus or inefficiency with their own websites and tools. The Obama campaign was driven to success due to the efforts of MyOB on a widely accepted social norm such as internet browsing and social networking, thanks to the practicality and use of internet resources, the Democrats were able to get President Obama into office.

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