Wednesday, March 7, 2012

"filter bubbles" vs High-Bandwidth Buddies

In the video on "filter bubbles", Eli Pariser discusses the effects of search results and narrowing of information in regards to our personal views. He notices that although 2 people searching for the same information such as that of "Egypt", like Pariser's example, they make undoubtedly get different search results based on their previous search query. This basically means that the ability to search for information such as political views on Facebook or Google may be limited due to the higher percentage of searches for specific views related to the user. I've noticed that this is an important concept to understand in order to become aware of information that is not known to us outside of our original views and perspectives. However, this topic is countered by Clive Thompson as he discusses the opposite effect, as his analogy describes. He uses the analogy of people and our acquaintances compared to close friends and how the information we receive from people we barely talk to is much more refreshing and "new" than the information we get from close friends who we always talk with. However, Thompson realizes the opposite effect in regards to our close friends and information, he determines that although we constantly may talk with close friends and the information we share is similar and is "filtered" (just like the internet) we may still come up with different results just like close friends who know us so well, they understand what topics will be refreshing to us and what we will pay attention to. This effect is understood by Thompson as he remembers not to worry about having "like-minded peers" while Pariser is under the assumption that the information we search for is constantly edited the more we search, however the contrast lies on how we perceive the information received. This means that although we may see the same results over and over, the fact that we know what we like to see should challenge us to discover more topics of a different nature to increase the the capacity for new information and how our perspectives may change.

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